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Minerva Beauty Sponsors Worth Up Alliance of Beauty Changes Lives

Ted Gibson and Jason Backe

Supporting Beauty Entrepreneurs to Expand Industry Growth

Minerva Beauty is proud to announce their sponsorship of Worth Up Alliance, administered by the non-profit 501(c)3 Beauty Changes Lives. The Worth Up Alliance serves beauty entrepreneurs ready to take the next step in their career.

“Minerva Beauty is excited to be a sponsor of Worth Up Alliance, because this organization shares our same passion to educate, support, and grow the beauty industry,” says Megan Ferlito, Director of Marketing at Minerva Beauty. “Worth Up is identifying, investing in, nurturing, and inspiring emerging entrepreneurs, and Minerva is proud to support such an impactful cause.”

The brainchild for Ted Gibson and Jason Backe, Worth Up is uniting a coalition of change agents, dream makers and expert advisors committed to nurturing and empowering emerging entrepreneurs through business coaching, entrepreneurship education, mentoring, networking, and start-up capital grants.

“Having Minerva Beauty as a sponsor of Worth Up Alliance is truly a magical mix of synergy and passion,” says Ted Gibson, Co-Founder of Worth Up Alliance. “Together we will be helping would-be beauty entrepreneurs fulfill their dreams.”

Minerva Beauty’s $10,000 sponsorship will help Worth Up’s mission in delivering professional and financial support to turn next-gen beauty entrepreneurs’ dreams into a reality. Through the power of community, sponsoring Worth Up Alliance supports successful hairdressers, barbers, make-up artists, estheticians, massage therapists and nail professionals who aspire to open a salon, formulate a product line, expand their business, make the leap from behind the chair to behind the scenes as an editorial stylist, or other notable career advances.

“The partnership of Minerva Beauty and Worth Up Alliance will not only help beauty entrepreneurs open new businesses, it will create jobs, strengthen local communities and support our national economy,” says Jason Backe, Co-Founder of Worth Up Alliance.

Administered by Beauty Changes Lives, and backed by some of beauty’s most esteemed artists, Worth Up is bringing a beautiful community together to empower beauty entrepreneurs pursuing the next step in their journey. If you’re interested in becoming a sponsor, donating, volunteering, or learning more about Worth Up Alliance and how you can join the mission, click here.

About Minerva Beauty, Inc.

Founded in 2006, Minerva Beauty manufactures and distributes salon and spa equipment to the beauty industry. With the largest salon and spa equipment showroom in the world, Minerva offers an incredible selection of styling stations and chairs, shampoo systems, dryers and dryer chairs, pedicure chairs, manicure tables, stools and carts, skin care equipment, and more. Minerva is committed to delivering equipment with fine craftsmanship, value and affordability to the beauty industry and has equipment in over 175,000 salons and spas worldwide. www.minervabeauty.com

About Beauty Changes Lives Foundation

With a mission to elevate, educate and empower, Beauty Changes Lives is uniting the industry and building awareness of the extraordinary career opportunities in the beauty, wellness and massage therapy industries. www.beautychangeslives.org

About Worth Up Alliance

The Worth-Up Alliance serves Beauty Entrepreneurs ready to take the next step in their career. The alliance supports successful hairdressers, barbers, make-up artists, estheticians, massage therapists and nail professionals who aspire to open a salon, formulate a product line, expand their business, make the leap from behind the chair to behind the scenes as an editorial stylist, or other notable career advance. Administrated by the non-profit 501(c)3 Beauty Changes Lives. www.worthupalliance.org

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