Watch as Matt Beck takes a level 6 to silver! As you’ll notice, Matt uses Joico Blonde Life lightener to create a consistent canvas then applies Joico Lumishine to create the silver look his client is going for.
*Threshold to meet minimum purchase requirements may include products from any combination of brands but the discount will only be applied to full priced Minerva Beauty items. Select Minerva Beauty brand items EXCLUDED. Discounts will not apply to items already on sale (such as clearance or overstock sale items) or items from other manufacturers. Purchase $350 or more, get $50 off Minerva Beauty brand items. Purchase $500 or more, get $75 off Minerva Beauty brand items. Purchase $1,500 or more, get $250 off Minerva Beauty brand items. Limited inventory – while supplies last. Offers may not be applied to purchases made prior to 10/16/25. May not be combined with any other discount offers. Offer ends 10/30/25. **Threshold to meet minimum purchase requirements may include products from any combination of brands but the discount will only be applied to full priced Minerva Beauty items. Select Minerva Beauty brand items EXCLUDED. Discounts will not apply to items already on sale (such as clearance or overstock sale items) or items from other manufacturers. Purchase $3500 or more, get 15% off Minerva Beauty brand items. Limited inventory – while supplies last. May not be combined with any other discount offers.