How to Create Your Salon’s Mission Statement
Source: Mangostar
What’s your salon’s mission statement and when was the last time it was updated? If you're unsure what your salon’s mission statement is or what the premise of a mission statement is, don’t worry! We are going to give you a refresher on mission statements and why they are so critical to create and have.
Mission statements can be so uniting and powerful for your people and your business. Some would say that a salon’s mission statement is just as important as the type of high-quality salon equipment you have in your studio.
What Is a Mission Statement and What Is Its Purpose?
A mission statement is a short paragraph that states your salon’s “why” and shares its goals. These statements are usually posted on your salon’s website in the “about” section and parts of the mission statement can also be sprinkled throughout your social media profiles to create a cohesive brand story. The purpose of a mission statement is to communicate to your clients and your people the story of your salon and share a glimpse into its future. It can also share unique aspects of your salon. For example, if you are committed to being a more sustainable salon and utilizing stylish salon furniture made of eco-friendly, reclaimed woods, include it in your statement to differentiate your business. A mission statement is important to have for a salon because it helps identify the purpose of your work, which further aligns you with your company’s long-term goals. It also sets a standard for what your team and their clients can expect in your establishment. Whether you’re learning how to build clientele or you are looking to unite your people, rewriting or creating your salon’s mission statement is a great way to accomplish both.
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How to Write a Mission Statement
While usually short and sweet, writing a mission statement for your salon can be a lengthy and challenging task. While you, the salon owner, could solely write the mission statement, you may want to solicit feedback from your clients and your people since a mission statement is supposed to capture the heart of a company. Your statement can be as short or as long as you would like for it to be. As a general rule, most great mission statements are 3 to 10 sentences long. However, every company is unique and may have more to disclose than other salons with shorter mission statements. In order to get started on your mission statement, ask yourself these important questions:
- What do you want your salon to represent?
- How do you want your employees to feel?
- How do you want customers to be treated?
- Who do you want to be to the community around your salon?
- What are your salon’s goals every day and for the future?
- What is the overall aesthetic and vibe of your salon?
- Does your salon have any specialties or aspects it would like to draw attention to?
- Using all organic products
- Discounts to medical/educational/etc. professionals
- A percentage of profits go to xyz
- Using specialty or trendy equipment like chic styling chairs
After you have answered these important questions, you may see your company’s mission statement start to form. Write up a quick draft, share it with your people and solicit feedback. Once you have arrived at a mission statement you feel accurately represents your company and its goals, it’s time to post it proudly.
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Where to Put Your Mission Statement
Now that you are ready to publish your mission statement, let’s talk about where to put it.
Online – Your mission statement should always live on your website. If your mission statement is long, you can put it at the bottom of the homepage of your website or in your “about section.” If you have a shorter mission statement that you want to be front and center, place it on your homepage so it’s the first thing people see. You can also weave your mission statement into the content you post on social media or include a shortened version in your bio.
In Your Salon – In addition to placing your mission statement on your salon’s website, you can also thoughtfully place it around your salon. For example, you could have your mission statement designed by a graphic designer and then frame it and put it on your hairstylists’ salon stations. This is a creative way to make sure your people are reminded of your company’s goals and the large role they play in them.
Are you looking forward to centering on your salon’s mission and reminding your people and clients of your goals?